Fractional CFO & Commercial Advisory
Turn Agency Complexity into Predictable Profit.
We help agency founders transition from intuition-led management to structured, highly profitable commercial operations. Gain financial clarity, protect margins, and maximise valuation.
Most Agency Profit Erosion is Operational
Agency founders build businesses around creativity and talent. Commercial performance is not ignored, but as operations scale, it is often not optimised.
Diluted Margins
According to the latest PRWeek industry profitability benchmarks:
These margins indicate persistent operational underperformance in a low capital intensity market.
The Complexity of Growth
As revenue grows, intuition-led management reaches its limit.
- Inconsistent pricing & commercial structures
- Uncontrolled scope creep draining project profitability
- Poor resource planning and low staff utilisation
- Intuitive rather than data-backed investments
Many agencies grow revenue but fail to convert growth into sustainable, predictable cash flow.
The Staket Advisory Mandate
We help founders diagnose and systematically fix the operational leaks that dilute their agency's commercial performance.
- Regain control of financial performance
- Ensure healthy, repeatable margins
Building the bridge between creative vision and commercial reality.
Our Core Values
Our practice is built on uncompromising, clarity and trust for every client who partners with us.
Integrity
Absolute transparency and commercial honesty. Our recommendations are always in the best interest of our clients.
Precision
Meticulously verified financial models, audits, and forecasts held to the highest standards.
Realism
Financial roadmaps grounded on hard evidence, agency benchmarks, and operational reality.
Efficiency
Elimination of operational waste through repeatable and scalable financial systems.
Our Impact
A proven record of commercial turnarounds, high-stakes exits, and long-term margin optimisation.
- Increased Fee-Earner Productivity: £130k to £200k+ per head.
- Profitable Capacity Management: Hit 90% time recoverability
- Maximised Exit Value: £13.6m sale at ~6.5x EBITDA.
- Seamless Group Integration: Preserved 40% EBITDA margins during rapid revenue growth (+20% YoY over 3 years)
- Rapid Financial Turnaround: From losses to 25% EBITDA margin.
- High-Margin Scaling: Maintained ~40% EBITDA margin during growth.
- International Market Entry: Scaled new office to £2m in 3 years.
- Senior Hire ROI: De-risked revenue expansion with tracking tools.
- Cash and distribution governance: Improved cash collection cycles by ~40 days and balanced working capital protection with predictable, tax-efficient founder extractions.
- Revenue Visibility: Built predictive pipeline tracking tools.
- AI-Driven Efficiency: Enhanced productivity and governance with LLMs.
- Scalable Governance: Built central platforms for 20%+ growth.